The existence of market economy and improvement of rural infrastructure has been expanded trade opportunities for many farmers. But the experience in Indonesia indicate that the problems faced by farmers in general: i) lack of access to market information (product demand, specifications and prices); ii) lack of understanding of marketing channels; iii) manufacture products with quality and quantity are not necessarily; iv) rarely do the sorting to improve the quality of the product (and the level of benefits), and v) sell their products individually. This situation also has negative consequences for the market agents. They spend a lot of time and resources to search for, collect and classify the peasant farmers who are few in number and variety of quality.
Most farmers do not understand the market conditions. They usually sell their products through middlemen and do not know the end consumer. They rarely engage in post-harvest activities. Farmers tend to produce and sell in local farming, compete with other farmers for a small market share. The market continues to evolve and change, and therefore the market research activities should be done regularly. Market research had two main objectives: First, it allows market participants (farmers, trading companies, and processing plants) to understand the market situation, and adjust the production and marketing strategies to enhance its role in the market. Second, the market research undertaken to develop interventions to increase the efficiency of the marketing system and generate benefits for all market participants.
Interest in the Rapid Assessment of the Market (RMA) grew out of the limitations of formal surveys, which conducted intensively and in a relatively long time, which in developing countries rarely provide the analytical results as required. RMA allows us to change from production orientation to market demand (quantity, quality, processing, and packaging), identified a niche market of a product that has a comparative advantage, a reorientation of production to respond to changes in demand and to help change the mindset of 'production orientation' to 'market orientation', helping to change the behavior of 'middleman unfair to farmers' perception of mutual benefit to, in which all market participants have a role in the market chain.
RMA (Rapid Market Appraisal) purpose
To improve the welfare of farmers and develop agroforestry-based businesses, the deficiencies mentioned above must be documented and then followed up. Systems and technical assistance necessary to strengthen innovation farmers to capture market opportunities by increasing and diversifying production / profit from his agroforestry system. RMA reinforce awareness of the importance of market information. This method is a tool for understanding how the product / commodity up to the end users of commodities and how a system is managed, cultivated and maintained. Through the RMA farmers will begin to see the importance of understanding the consumer and market research information.
RMA itself is a way to:
- Obtain information about how a commodity sub-sector is organized, operated and produced;
- Identify the constraints and market opportunities;
- Identify and diagnose problems that require policy and regulatory analysis, attention and action from the government (and donors) and private parties;
- Recommending interventions in commodity systems of organization and technology.
by :
- MOHAMMAD ONGKY YAHYA - 111510601059
- SHABRINA ERDIANTI PERTIWI - 111510601074
- CHINTAMI RIZQA WANDASARI - 111510601078
- AYUNING DYAH PUTRI LESTARI - 111510601087
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